The Challenge

The Community Grocer had a powerful, innovative mission but their website wasn't clearly communicating it to their two very different audiences: their neighbors seeking a hot meal and corporate partners looking for a way to support the cause. Their old site was difficult to navigate and had key information buried in nesting pages, making it challenging to clearly communicate their value and brand.

The Solution

We partnered with The Community Grocer to tackle this dual challenge head-on. Our goal was to simplify the user journey and present a clear, professional visual identity that both inspired trust in donors and provided easy access for neighbors. We completely redesigned the site's layout and navigation, ensuring all key information was easy to find without feeling overwhelming. We also helped craft new messaging that spoke directly to both audiences, balancing the need for data-driven proof of concept with the simplicity and approachability required for community members.

The Result

The Community Grocer is thrilled with their new site, which they feel now authentically represents their brand. They've received positive feedback on its professional look and simple navigation. The team is now more confident in using the site as a tool to secure partnerships and donations, and they're excited about how easily their neighbors can find the information they need.

Support TCG’s mission to make eating well easier for all today!